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Now the king told the boogie men
You have to let that raga drop
The oil down the desert way
Has been shakin to the top
The sheik he drove his cadillac
He went a cruisnin down the ville
The muezzin was a standing
On the radiator grille
That 1980s hit from the iconic band "The Clash" inspired Tomoari Matsumura to conceive Casva, the brand that captures the essence of ear-pierced youth with oilslicks for hair while blending in its own takes on American casual and punk basic. The Nagasaki-born designer worked for the likes of Issey Miyake and others before he and similarly "rock-minded" folks decided to try something new. Mixing rhinestones and leather and pairing popular denims with something a little more adult, Matsumura's vision has been running strong for two years, collaborating with fashion fraternity such as Junk Food and Diabro.

Recent days have seen Casva flying off shelves in Shizuoka's Ichi Maru Kyuu, and he and his biker-loving cohorts are planning to release their Fall and Winter collection, Dark Side Illumination. Showing the same aspirations that gave birth to the brand, the collection takes it up a notch with signature prints and bold colors. Logo tees are slinky and sensual. Ensembles that would be commonplace in today's Aniki/Aneki trend are spruced up with sizzling material choices-any bikers you know wear satin? Or fur? Casva's new collection is just as playful with theme as the ones before it, giving its followers (and new converts) a delightful foray into "luxury meets military" style.
casva
Armagideon Time

2006.03.18 The first Casva store opened in Shibuya 109-2
2006.11.15 Casva's Official website launched
2006.09.08 Casva's second store opened in Marui Men, Shinjuku
2006.11 Casva's first exhibition, '2007 S&S Cool Rock Casva'
2007.02 Casva's second exhibition
2007.03.12 Casva's 1st Year Anniversary collaboration T-shirt 'Junk Food x Casva' goes on sale
2007.03.27 Casva's third store opened in Marui, Omiya
2007.09.15 Casva store opened in Tenjin Core, Fukuoka
2007.09.22 Kashiwa VAT begins to sell Casva clothing
2007.09 'Casva x Diabro' collaboration T-shirt goes on sale
2007.10.06 Casva store opened in 109, Shizuoka
2007.12 2008 S&S Collection exhibition planned
Kim Gillus

Writer
Japan-Fashion.com


To check out more about Casva, try its website (http://www.44cv.net/).
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presented by Japan-Fashion.com 2007