color and crayon
Just in time to quench (or to tease) your holiday spirit, Cray Ash's 'Cashmel' is crisp, fresh, and rejuvenating with cuts that call to mind brisk autumn afternoons and Beatrix Potter novellas. It looks like the concept is savior faire: It comes from the eternal questions of life, hunger for creation, the urge to have fun. Chunky, heavy blazers and jackets with equally hearty sweaters and A-line skirts for the women. They reserve a lot more of the playfulness for the men's collection: charcoal grey pullovers and hoodies scream comfort in a time of the year where everyone would like nothing more than to crawl away from the bitter cold. Cray Ash's name comes from 'color and crayon', and the creative trio's goods allow their followers to match their own style. We recently had the chance to sit down with the minds behind Cray Ash to chat about the journey from idea to dazzling clothes.
|JF: What were your aims in becoming a designer?
CA: The three of us that made the brand had eclectic ideas, and we strive to be more edgy with our designs because we began to love the clothing we made.
JF: What was the hardest aspect of starting out?
CA: When we were in-house designers for a bigger corporation it was easy to identify and create what would sell, so that was difficult to think about. But we felt that we wanted to do things ourselves; and even now, looking back, we feel that sales was still the hardest part.
JF: What inspires the brand Cray Ash?
CA: The everyday, the imagery of day-to-day things.
JF: What's the brand's concept?
CA: Playfulness, creative hunger, and an endless questioning spirit.
JF: What is the inspiration behind the new collection?
CA: "Cashmel" is a flightless bird in one's imagination.
JF: About how many people make up Cray Ash?
CA: Three. In truth we have many collaborators, but for now Cray Ash is three people.
JF: What is the most popular item at the moment?
CA: Well, the brand is about the overall image. What would be most popular, I wonder?...
JF: If you could describe Cray Ash in one word or phrase, what would it be?
CA: Close lines.
JF: What kind of development, objective, or expansion do you envision for the future?
CA: The first thing we have on the table is opening a store.
JF: Is there anything outside the fashion world that you would like to try?
CA: We have a very strong interest in music, restaurants and variety shops. Volunteering is also important!!
presented by Japan-Fashion.com 2007