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Tokyo Design Festa
Tokyo Big Site held its annual Design Festa on the weekend of November 17th and 18th 2007. It's a freestyle exhibition for professional and amateur artist's from around the globe to express themselves freely with their original piece of art or innovations whether it's clothing, accessories, household items, paintings or anything arty! Painters and animators were in immense amounts this year, both with some very interesting concepts. The huge affair was composed of two floors of designers, fashion, art, culture and dance shows. Various pop and rock bands hit up some live beats in the outdoor arena.
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There are no prerequisites besides that the piece is your own creative brilliance, so there were mixes of something old, something new, something borrowed and somethingfs in all colours, not just blue. That befittingly sums up this exhibition. Nonetheless though the excessive mass of creations appeared to have some originality, but they did somewhat lack to estand outf as most pieces are well comparable to whatfs readily available in the booming retailers of Tokyo.
However I would like emphasis on two fresh new designs that have potential;
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TASUGO is a vibrant young organization established in the summer of 2007
when three designers, Youko Nishikawa, Youko Mutou and
Marina Watanabe set off to create their own womenfs
label. They all share a common interest in fashion and
their motto is to "To make customers happy when they
want that added bonus to their image, a 'plus' something"
the aim is for their clients to feel the 'adrenalin'
and 'excitement' of a catch ball shopping experience
and the idea is to build that relationship between themselves
and their customers. Each designer, produces their own
exclusive items which are made to order individually;
Commemorating a personally awarding buying experience
for the consumers. |
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| Mon-Ligne "My Line" is a line developed by Akiko Matsuzaki. She caters specifically for taller women. Being 173cm tall herself she found that she suffered on numerous occasions when shopping to find fashionable items in her size, as the average Japanese women is 158cm. Thus, providing a profound motivation for Akiko, to endeavor her career into fashion designing. It's personal and she can relate to this issue. She hopes that with her creations taller Japanese ladies won't have to distress themselves to find trendy and stylish clothing in their size. Her designs are simple and comfortable with a touch of distinctiveness and her themed colours revolve around black. This season she has added dashes of gold in the look. Style wise she opts for sophistication and elegance, which can be dressed up formally or down for a casual statement. Matsuzaki masters some creative trends in her styles and has good potential. |
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We wish them luck with their future ventures and triumphs.
Roshika
Japan-Fashion.com
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