A few decades ago, the fashion trend boned in Europe, flowed to the United States and reached to Japan. Though this time lag was usually for a year or more, it is said that almost synchronized now by the current information society. Moreover, currently Tokyo is known as the city where on the leading edge of fashion trend in the world. (Do you think so still?)
The buyers from Europe and America had come to research to Shibuya every year as "Area in which the fashion trend was experimenting earliest in the worlds" since the latter half of the 90's. Around 2000 it was a common opinion in ladies' fashion industry in the world that the best to see the Tokyo street to grasp the trend. The street in Shibuya or Harajuku was the top fashion runway and proving experimental fields of the earliest trend in the world for the buyers. It is also said that the Tokyo street came in the fixed-point observation place for every seasons for fashion industry's persons concerned

If this statement is true, the Japanese domestic fashion corporations and organizations have not yet taken any dynamic action in this area. Even if these corporations desired for the overseas presence in Japan, the actual condition was that they did not have the countermeasure and know-how to accomplish it. It is thought that almost all things are not possible with just the response to attention from the world even though there is solid evidence that the nations of the globe have taken an intense interest in the Japanese fashion trends.

Even after so many years this trial and error stage is yet not over. In the past, Shibuya was the core fix-point observation place and still currently stand as of today too.
Would this kind of movement become like Ezra Feivel Vogel's "Japan As Number One"? Obviously the reason for this sort of skeptic relates to the closed up nature of Japan thus resulting in not enough exploitations in the overseas market.

The action needed to go along with synchronization is obviously slow and standard in this country. Do not expect quick and clever movements like American rationalism in Japan.

"introduction, development, turn and conclusion" among the recent decade...

Japan is generally weak on the geographical factor although they have the potentiality to drastically match anything like that of the prototype shift. This tactic can be harmful from the aspect that attracted such mystery and incomprehensibleness from foreign countries here.

Japan Fashion Week (henceforth JFW) had the organizational change several years ago and tried to take off the movement toward Japanese fashion. There is no objection from the Japanese government to have the scale and influences of industries like Paris and NY collection overseas to take an interest in Japanese domestic market. But on top of it they have been fatally gazing away from the viewpoint as to how to fuse the street fashion on real people and their clothes, which has brought in so much international attention. JFW that the pr?t-a-porter color is strong or keep losing touch each other.
To begin with, there was a breaking point that prepared the Japanese fashion movement. Japanese "popness" stormed the world between the so-called "Lost decade". This has been the major pivot point in preparing for the Japanese movement. In the report written by Douglas McGrav "Gross national cool" United States journalist in 2002, it said that the natural thinking was the backgrounds that spread the Japanese fashion trend to the world.

Japanese governments have strengthened their policy by brewing popness as the Japanese soft power. Although it is bureaucrat-led cultural promotion, there is especially no common link between popness and "Kasumigaseki" (the location of most of Japan's cabinet ministry offices, and the name is often used figuratively to refer to the Japanese bureaucracy. *wiki). Japanese popness has only recently grown up based on such promotion. Although it is subjective, the relation of the popness and policies is outs with "bad terms". In allusion to fashion, the street fashion (real close) has been under grand cultur is never on the policy and must not be neither a turnips nor all-out ideas. However, the fact that they are turning in to support and backup various fashion events in recent years implies that they are getting more serious about it. Incidentally, Asou prime minister displayed the Japanese soft power the other day as he showed off the Japanese fashion magazine published in Asia, but it was no more and no less. He was only calling out the name of Japanese models of the cover. Though this kind of asunder or discrete sense is seemingly the aspect and source of the Japanese soft powerc

In countries like Asia this trend essence of Tokyo's real clothes is taken in well and reaches to a market. The essence of Tokyo has also been taken by a lot of brands , almost synchronous fashion trend.
While there are thousands of designer brand names in Japan; only a few of the Japanese designer's brands become famous and take on wings. This means that command a premium to the scarcity of the information. Generally, Japan is inexperienced in sending information to the world and this approach is also a problem of the methodology.
No Japanese website had paid any attention to popness and treated it as a domestic fashion during the initial phases of the start of Japan-fashion.com(JF).
There is not a position of JF in neither any country nor the market, dare to say under grand culture and the person.

If you happen to be here and look over this article by chance, there would be a lot of things I want to hear.

*1 T. Saito/ http://profile.allabout.co.jp/ask/column_detail.php/14254