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Thus, Japanese popness which got visibility strengthens the presence domestically, not internationally, as a common thing so therefore, the word of the Japanese soft power circulates domestically.
The category newly acknowledged based on the trend on the street fashion(real close) comes to show original development, and hold various fashion shows though tended to decentralization with the merchantability according to requiring of the age.
By the way, "Show" becomes "Event" involved participatory in Japan.
This composition (to our regret,) has been an aspect for mainly Japanese to enjoy and might seem like the toy box that doesn't show the contents well from foreign countries as usual.
Some of these, fashion shows the styles that popular models in the women's fashion magazine model; like the latest collection of popular brands, walks on the runway, guest's appearances and artist performances, which are all becoming a successful formulas. Therefore, there is an aspect that consumers who are interested in the outfits are sometimes blinded by lack of visibility of brands, designers or clothes.
Just for reference, it is said that the mainstream audience will not lap over, though there are no statistics to support this. It is because of synchronizing the clientele (fan layer) between the coming on stage model and fashion magazine.
This is the trait of Japan, a domestic situation here.
It might be an assumption to consider that that existing digital information gap is divided internationally; however, it is worth to describe clearly this domestic fashion movement in Japan. *unfortunately, these websites are only in Japanese. |
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Tokyo Girls Collection
Generally the fashion show is for the buyer or mass communication, but Tokyo girls collection takes the form of that a popular model of the women's fashion magazine becomes a runway model and selling the clothes to audiences or fans in there through a portable site or internet site, which is in high demand among a young woman. It is the hottest event now.
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Shibuya Girls Collection
Tokyo girls collection's sister version and the events are mainly those of landmark fashion bldg SHIBUYA109. Supported by the Ministry of Foreign Affairs, Shibuya Ward, a Japanese Government sightseeing bureau, Small Business Investment Co., and a foundation Japanese fashion society. Special cooperation is team minus 6% (the Ministry of the Environment) :-D
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Shibuya Collection
Shibuya fashion is a concept, in which woman who wants to be models gets the chance to! Actually this event gave birth to famous talents, and constantly run the event of a thousand people in Shibuya's club or live house. * wiki
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Japanese fashion does not restrict Tokyo any more.
While "to the world not through Tokyo" is a recent trend in Japan, The Japanese should especially confirm that not having the experience, or theory...
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Kobe Collection
Held twice a year, the history is long in new fashion shows.
It tries to revive new movement in fashionable women against the background of the fashion scene that was developed originally.
It synchronizes with the region as Kobe Fashion Week. |
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Fukuoka Asian Collection
Since Fukuoka prefecture is near Asian countries, this areas turns to vicinity countries rather than Tokyo on an industrial side. Of course, the event is established at aiming to become the bases of fashion industry in Asia last year. The form is near the Tokyo girls collection. |
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Osaka Import Collection
Real close fashion show by overseas brands, which expresses Osaka's trend.
This event also models of famous women's fashion magazine that participates with live concert is held, which seems flourishing. |
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Sapporo Collection
Fashion show in Japanese northern area.
It is held in spring with the melting of the snow, and it efforts to the promotion of the fashion culture of Sapporo. |
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Besides those, a vast array of fashion "Events" were held in various places.
Fukuoka love & collection (2008)
Sendai collection (2008)
Nagoya collection (2006-2007)
The affairs so far seems like that each event seems same. In the meantime, all organizers are clutching at their business models. However, these "festivals" are not the reason why new roles in fashion industries future are not undertaken.
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