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PEACH JOHN
Roshika R Chand
PEACH JOHN is a major Japanese mail-order retailer of lingerie and women's apparel that is highly popular among women in their teens and 20s.
The company was founded June 1, 1994 by Mika Noguchi and her now ex-husband, Shoji Noguchi, in Tokyo, Japan. Mika Noguchi, then 29 years old, established a small mail-order company importing American lingerie. The company's first product was the Bomb Bust bra, a padded bra imported from the United States. The bra, which was first sold in 1993, became an instant hit and Peach John's major product. After several years of importing bras, the company began selling their first original design called the Circuit bra in 1998.
As the company continued to steadily expanded it's product line, in 2001 PEACH JOHN nearly succumbed to bankruptcy. After restructuring, the company was able to pay back their 2 billion yen debt in 13 months. In May 2006 the major Japanese lingerie maker Wacoal formed a capital alliance with Peach John which allowed Wacoal to hold 49 percent of the company's shares. Then on January 10, 2008 Wacoal bought Noguchi's remaining shares, giving Wacoal full control of PEACH JOHN Co., Ltd.
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 PJ vol.69  GJ vol.12
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"Not enough volume? Why not add more?" It has super thick pads in lower cup. Volume up bust making with plat form cup is almost a shock!
Peach John Co., Ltd. is a leading mail-order company in women's apparel and lingerie targeting at fashionable young women throughout Japan. The company markets and sells lingerie, clothes, shoes, bags, accessories, cosmetics and health care products. Most of its merchandise is imported from all over the world.
In Feb., May, Aug., and Oct, company releases catalogs, "PJ" and "GJ" that introduce the latest products. With circulation of 2 million in each release, "PJ" reaches 25% of the Japanese women in their 20's.
"PJ" is available at major bookstores and convenience stores.
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 peach john homepage (JP)
Japan-Fashion.com
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