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Present Men's Fashion in Japan.
It has been said that Japan's Men's Fashion is unique, and that does not only refer to how it always mixes tastes that were originally different from one another. So what is it in particular that makes Men unique?
The ladies in Japan tend to go for high quality products too, just like how it has been previously mentioned that they have their own uniquely-styled Girls Collection.
Thus, we can see that as Japan's ecosystem has been put into place in every other possible way, it is inevitable that Japan has been labeled as suffering from "Galapagos Syndrome".
There have been many cases where the uniqueness has been seen evolving, and coming back to our earlier topic, one distinguishing case may be the transformation of Men's Fashion Scene by existing top stylists.
In Men's Fashion Scene, an indication of one's worth will be to appear on the Men's Fashion magazine, something that has not changed. In fact, it is still a common for a brand to receive acknowledgment based on appearance on a Men's Fashion magazine. And this role of reaching out to the public through the magazine lies in the stylists, rather than the magazine editors. In the case of Japan, the stylists have been acting as intermediaries between the designers and the consumers.
And so to speak, it is not altogether exaggerated to say that one form of filtration is how a seal of approval is given to the brand once an affirmation has been given by the stylists. Hence, in some ways, stylists can be regarded as press, who pick up good designs and let them appear in magazines.
Regardless of whether this is good or bad, this should be captured as one special feature of Japan.
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And now, the front line of Men's Fashion will be to showcase more interesting changes. As for the types of changes that will be undergone, one necessary change will probably be the start of the shift from products that had previously appeared in the market (including those that had appear on magazines) and to products that will be meaningful to individuals (i.e. the creator and the consumer). To summarise it using one phrase it will be *returning to the origin*, but to put it into a more comprehensive manner, it will be that the beginning of the shift towards real sense of branding.
There have been many major brands that, while aiming to be mega brands, lose their ways and become minor brands that will be steered towards *deepening*. This occurs because one's maximum value is nothing but just that of a minor brand. Efforts have been put to try to unify the world by gathering and synchronizing such small brands. These make up the collection of brands that did not manage to create a mega brand for themselves. Such action of gathering small brands into a collection is not only present in Tokyo, but is also starting to appear in regional towns and cities.
And just like the changes on the consumers' side, it must not forget what it is initially being made up of.
In its essence, there is demand for it.
These changes are probably not just limited to any fashion.
If we were to extend our antenna to another field, we will probably witness similar movements in that field.
However, today, when it has been clear the cause of the stirring that has been recorded in December last year, it is hard to take one's eyes off the segmentalized ecosystem of local Men.
Localization will most probably progress according to current trend.
It is the first stirring that has been discovered ever since the backrush of globalism.
Japan-Fashion.com founder
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