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Vinyl girl |
| We are used to people with ambitions. Asking about plans for the future we expect answer like "conquer the world, of course!" Introduction often implies knowing not only your name but your goals as well. As for the world of fashion, one can say that creator, the artist became more commander of his brand, thinking about new markets, building strategy, expanding... Ann has her own goals. Letting be known clothes she created to everyone. Chatting with customers in her shop. Looking around (and she has sharp eye for all sorts of little curious things). Enjoying life as it is. Doing things that she likes. Ann is an independent fashion designer and she has her own wave. |
| Q: How did you start your own brand? A.: I was always interested in design, especially in graphic design. I entered the Design academy. However, after graduation, I started to work for fashion industry. I wanted to become fashion designer that's why experience I got at my job was very important for me. The very act of creating clothing, making something from a piece of cloth fascinated me a lot. Although I didn't get the specialized fashion designer education, I can make samples based on patterns. When I moved from Osaka to Tokyo, the trigger moment was when my friend took me to the workshop where they made costumes. I said: "Let me assist!" And then started to go there every day. I learnt a lot there. Q: For how long do you have your own brand? A: For 2 years. There is a showroom at Shibuya where I display and sell my collections. Q: You were not afraid to start your business here, in the new city? A: Well, I grew up in Osaka, and when I decided to move to Tokyo, there were no worries or doubts. I remember that I was very excited instead. Of course when you change your environment so dramatically it can cause worries. But for me they were almost zero. May be at the beginning, when I just entered the fashion world., and still, I was more excited, then worried. My family and friends were anxious, but I kept on saying: "Anywhere I go, I'm in Japan! Why do you worry?" I was and I am very interested in Tokyo. It is so exciting to meet high-spirited people! Even now everyday I find something new. Yea, this city is so fascinating! I have confidence in following my way. No one knows how it's going to be in the end unless you challenge yourself and your destiny. More important is that I want to enjoy life. I have my dreams. And my determination to do things. Q: Starting such big project as fashion brand seems to be rather difficult... A: Yes, it is. Surely there are some bumps, moreover, it's the game. It is tough but fulfilling. Furthermore, luckily there are many friends and experienced people who support me. Anytime they help me when I suffer. Q: Why Vinyl? A: Vinyl also means record, you know. And I like music. Cheerful music has power to change your feelings when you are down, hasn't it? I think clothes work in the same way. So I called my brand "Vinyl". I want to support and help people, give them happy feelings by Vinyl garments. Q: Can you tell us about your favorite artists who influenced you somehow? A: Of course I browse fashion magazines and know latest trends. But there is no special influence by other artists on my works. Although there are many respectful designers I admire. Frankly speaking I think that "being influenced" is not the description you can give my own brand. Q: So, what kind of clothes do you create as an independent designer? A: I love people. Probably it's the basis of all that I do. Peoplefs lifestyles give me inspiration, which I convert into clothes. I don't create just an image. Its not a hollow pictures, but mood and lifestyle. I always want to try something new and beautiful. I want to pass this attitude to the clothes I make. Q: After 2 years of managing your own brand are you tired? A: Definitely not! Step by step I'm getting better at catching up customer's voices. And I am not alone ? my wonderful friends are ready to give me helping hand if necessary. I am grateful to everyone who was by my side these past years. Q: Is there any message in your fashion works? A: Yes, I think so. Probably, people here can't say what they want to using words. Japanese society can be rather strict at some points. But for fashion there are much more freedom. I hope that clothes I create help people to express themselves. If we feel the same tune or wave, we can communicate silently from heart to heart, using the language of fashion. I create symbols. |
Vinyl www.vinyl-japan.com Dinah Logan. Japan-Fashion.com |
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presented by Japan-Fashion.com 2008
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