Buyers Eye | JAPAN FASHION

Buyers Eye

	[Is fashion show needed?] For 1 to 2 years here, the image of fashion show has been changing. With or without the format of a show- footage being used for presentation, models no longer doing catwalks but presenting through installations.			[Tokyo Street 2010] Every July, the streets will be filled with words that say "Sale". This is a period when department stores, train stations, street shops start to offer discounts for the spring summer items, causing the shopping atmosphere to be in the air.
	[Uniforms and Herd Mentality] Many Japanese schools have adopted a school uniform policy. Whether it be that they grew used to wearing uniforms at school or that they feel at ease when they are wearing the same clothes as other people, this homogeneous mentality remains...			[Fashion cheers people up] Wearing something that you like is linked to energy boosts- a matching of human and things. When that happens, you will experience the energy in you. Even casual decisions are moves that you made to obtain what you want at that moment...
	[work climate for designers] Recently designers are difficult to find their chair in a fashion industry. A value of clothes is down thirty-three percent within ten years in Japan. One of the reasons is ...			[Dream plan for a department store] When I was a child, department stores were gorgeous, shinny and nice place. Now there are not excited. It's not only reasons that the era is changed nor I become an adult, but the all things already are decorated and sophisticated, and then lost in direction....