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| To Beno, what's most important in design is that it allows to show your thoughts and feelings on the outside...this also true in his life. Having spent many years relating to colours working for the cosmetics and design industry, he has always been fascinated by what colours can offer. Rosy pink powder on cheeks always brings out a special feel to a face. Deep red lipstick shows strength and voluptuousness. As any colour those two are chosen to suit a mood and create an image yourself...This is a possibility that Beno wishes to offer to males in is Men's Wear collection, so that they too could express themselves through colours! He created unique yet simple items, in a wide variety of colors to match up to men's mood. BOEGE, as a Men's Wear brand, is based on a concept offering 50 original colours. Imagine the Alps covered in shimmering snow , a cup of Moccachino in Milano, Electrifying neon in Shibuya... Colour feeds on inspiration. The names he gave his colours evoke Beno's own inspiration thus revealing his own special touch. Created for posh professionals in their 30's, living in bustling urban environments as lively as Paris, London, or Tokyo, his designs will bring a nice dress down twist to any tailored jackets, a sharp & elegant touch to casual denims. His customers enjoy the tough & glamorous pleasures of urban life, as well as the grace & serenity that only nature allows. BOEGE is indeed made for "chic hedonists". Let your mood show with the right colour in those utterly comfortable T and Polo shirts made of top-quality material! The "BOEGE" brand, a gift from Beno to modern men for future encounters in their busy lifestyles, will debut in ISETAN Shinjuku in 2006. I wish for BOEGE to deliver many more items to agree with all kinds of moods and occasions, and I wish you pleasure in experiencing this brand-new stylish & casual world of colourful shirts. |
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BOEGE Japan #501, Cremarge Aoyama Bldg, 4-2-6 Shibuya, Shibuya-ku 150-0002 Tokyo, Japan info  boegepolos.compress boegepolos.comhttp://www.boege.jp/ BOEGE France 12 Rue Vivienne 75002 Paris, France info boegepolos.comISETAN 3-14-1 Shinjuku Shinjuku-ku Tokyo Japan 160-0022 TEL: 03-3351-7882 www.isetan.co.jp |
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